Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amazon and Shopify for maximum gain.
From enhancing conversion rates with Amazon's Buy with Prime button to optimizing Amazon's shipping rates, we delve into how this integrated approach can elevate your e-commerce journey. But we don't stop there; we also embark on a deep dive into the world of Google marketing. Learn the ropes from Claus on setting up Google shopping, and discover the importance of an omnichannel strategy, the power of subscription products, and why it's vital to keep testing and innovating with Amazon.
Tune in to this episode for insider tips on using Amazon and Shopify together to build a successful brand.
For more information about Clause, please visit https://ecommercecoffeebreak.com/
For more information about Phelps United, please visit: https://phelpsunited.com/
Want to chat with us about this podcast? Send us a text message here
Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amazon and Shopify for maximum gain.
From enhancing conversion rates with Amazon's Buy with Prime button to optimizing Amazon's shipping rates, we delve into how this integrated approach can elevate your e-commerce journey. But we don't stop there; we also embark on a deep dive into the world of Google marketing. Learn the ropes from Claus on setting up Google shopping, and discover the importance of an omnichannel strategy, the power of subscription products, and why it's vital to keep testing and innovating with Amazon.
Tune in to this episode for insider tips on using Amazon and Shopify together to build a successful brand.
For more information about Clause, please visit https://ecommercecoffeebreak.com/
For more information about Phelps United, please visit: https://phelpsunited.com/
Want to chat with us about this podcast? Send us a text message here
Planet Amazon Podcast with Adam Schaefer, where we explore the world of Amazon and other e-commerce marketplaces. Join us as we delve into the latest strategies and tactics for successful selling on the world's largest online marketplace.
Speaker 2:Hello, my name is Adam Schaefer and welcome to the Planet Amazon Podcast. Planet Amazon is a podcast where we talk about all things Amazon, but today we're going to stretch it a little bit and we're going to talk about all things Amazon with the addition of Shopify. And to help me talk about the benefits of having a Shopify direct to consumer site is none other than Klaus Louder. Klaus, welcome to the podcast, thank you for joining.
Speaker 3:Hi Adam, Thanks for having me.
Speaker 2:Klaus is the producer and host of a top rated podcast If you haven't heard. It's called the e-commerce coffee break podcast and I recommend everybody go and listen to that on Spotify and Apple and the others. For over 20 years Klaus has been advising early stage direct to consumer brands and e-commerce merchants to improve their marketing traffic, conversions and revenue. He is an official Shopify and Klabio partner, certified Google expert which I'm not and award winning e-commerce store owner. Klaus has an agency called Smart e-commerce marketing that helps merchants to scale up their e-commerce marketing efforts with offshore marketing professionals, which I'm really curious to find out about. So we can talk about that a little later. But welcome again to the show. And do I have it all right? Did I miss anything cool?
Speaker 3:Absolutely perfect. Maybe you should add that I'm a cappuccino addict, so I really love coffee, and that's all the name e-commerce coffee break podcast comes from.
Speaker 2:I love coffee. I like coffee too. I don't know why, but coffee doesn't love me. But again, thank you, and Klaus and I met a little while ago and I actually was a guest on his show, and so thank you for that. That was a lot of fun. One thing that we talked about, that we want to talk about some more, is the benefits of having a Shopify site and an Amazon business. It used to be I don't want to sell my stuff on Amazon because I want to sell my stuff direct on my own Shopify site or my own direct to consumer site, whatever platform you were on. But then there were the folks that are on Amazon and it was just oh, this is going to be a heavy lift to do my own direct to consumer business. But the two actually work together incredibly well and Amazon friend or foe is trying to actually make it more integrated. So what are your thoughts on the latest and greatest class?
Speaker 3:I think it's a really good development that has just happened there, with Amazon Shopify working together. If you have asked me two years ago, I would say they're not really their competitors and they're not really interested in doing this, but I think the cooperation was specifically with Bivis Prime that just came up, I think opens a lot of opportunities for sellers out there.
Speaker 2:Yeah, I mean, and so they now have, and it wasn't something that all Amazon sellers could do. But now, if you have a Shopify site, I believe all Shopify sellers could also use the Shopify and Amazon app if they're using Buy with Prime, and Buy with Prime is a way that a Shopify seller could put an Amazon Buy with Prime button on. Customer could click on it, pay with. That Doesn't mean they don't have the opportunity to pay with their own MasterCard or some other payment source, but it's another source, an alternative source, where customers, if they want, could use their Amazon account and use it to pay for their goods on your Shopify site and, at the same time, if you want and you've elected, amazon will ship it in a brown box to the end user or to the customer for you. So I think it's really, really cool. What have you learned? And people you're working with that they enjoying this or not, because I've heard really good things.
Speaker 3:And definitely there's a lot of benefits to it. I mean, obviously you get a higher conversion rate overall. There's millions of people out there having an Amazon Prime account and for them it's just very convenient to check out with the account they already have, so don't need to type in all the details again. And also it's a trust building factor. I mean people trust Amazon. Amazon is around for a long time and if you're trying to shop at a brand that you don't know, that you haven't heard about, but you're interested in a product and you see that you can check out with Amazon Prime, most likely you will do so because you trust that Amazon has sort of verified this brand and it just helps you with building your brand, your business, on a completely different level that you were able in the past.
Speaker 2:I mean it's a great point. I mean the conversion is definitely better, especially when you're a standalone shopping site. Customers maybe they find you on Google, maybe they find you at retail, but they go to your site but they're not prepared to buy from your site. There's something that maybe makes them a little nervous. The Amazon factor really helps a lot because they know Amazon will be behind the purchase and they have all the rights of a Prime user. So I think conversion rate for sure. We've tested it with a few different brands and the Amazon experience definitely provided a higher conversion rate.
Speaker 3:Yeah, I totally agree. I mean you have this easy check out, then you have one or two days shipping, free returns, so all of these things are done with Amazon Prime and as a Shopify merchants, and that's I think that's one. The biggest advantage now that you didn't have in the past is you can still collect the data of your customer, so it's not just like Amazon, where Amazon unfortunately holds most of the data, which does not really help you with your marketing unless you use Amazon as a marketing platform, but you keep the data, but you get the advantages of fast fulfillment, free returns and so on, so forth. So overall, I think it's a great deal that the two have made there and I can see that a lot of specifically small and medium enterprises that are on Shopify and have used Amazon as a secondary platform now can have or create this kind of synergy effect by having these two platforms in one go, in one checkout.
Speaker 2:I think it's again. If I was getting into the business again as a direct to consumer, like you said a couple of years ago, I think I would have been a little skeptical. I don't want Amazon to get my customer. I don't own the customer when Amazon sells it, like you were saying, and I think that I want to control it all. But the fact is, it's expensive to try and control it and build it yourself. Where the Amazon platform provides so much traffic, and I think the fear always was that Amazon is going to steal my customers. I'm going to have to pay them fees. I won't have any relationship with my customers.
Speaker 2:Well, now it's different. Although you still might sell on Amazon and they might buy from you, if you're selling on your own site, there's the opportunity for them to go back and forth. And what do I mean by that? If you have a brand and you sell multiple different products it used to be an Amazon's rule was you have catalog parity, meaning whatever you sell on your site, you have to sell on our site. You have to sell it all, and that's gone away, and so now you can have a selection of products maybe the best sellers, maybe the medium sellers, maybe some colors. In fact, maybe you want to have red, green and blue on Amazon, but the platinum color one you want to have on your site along with those.
Speaker 2:So what will happen is you'll get leakage from Amazon to your site and also, when people register when they buy your products, you'll get that information for you to market to. So it's a pretty good deal and that conversion rate is a big deal, and so it goes both ways. You could advertise on Google and push it to Amazon and look at the conversion rate. You can advertise on Google and push it to your own site, and it used to be well. Whatever the conversion, I'm spending less money on fees, so it's better margin for me if I send it to my site Not necessarily anymore, but Amazon is gonna give you a rebate. As long as you apply for it and you're the brand owner, you'll get a rebate on the advertising you do. That pushes traffic to Amazon, so I definitely recommend testing it for sure.
Speaker 3:Yeah, that's another benefit. I mean you are allowed to use the Amazon Prime batch in your marketing, and not only on the product detail patch on your site but also in your socials, in your emails and so on and so forth. So you basically as a merchant can go out there and say listen, we offer, buy with Prime. So again, another trust building factor there. And I think one of the biggest benefits is that listeners might know that obviously with Amazon you have a very strict structure when it comes to the product detail page on Amazon, on your Shopify store, you can do whatever you want. It's your product detail page, so you can. And specifically, if you have products where it needs a little bit more detailed information to convince people to buy from you, then you can put everything on your product detail page as you do you make a big, huge, huge, whatever Class is, huge.
Speaker 2:That's big, I think, and I wish I brought it up, but you brought it up, so I'm glad you did. You could only tell what you could tell on Amazon and they've been giving you more and more real estate to tell your story. But people fall in love with brands. If they fall in love with your products and they wanna learn more about the brands, they wanna be part of the community. I do it with many of the products I buy that photography products.
Speaker 2:I always, no matter where I buy it from, I go to the main website of the brand or the manufacturer's site. I could learn more, connect to their community, read more about upcoming products. So if you really wanna tell your story, tell your brand story, tell your product story, you really should have that direct-to-consumer site and Amazon will do an okay job at telling the story and you need to work really hard to try and tell your story there. But what you'll find is the more and more customers you get from any channel, they're gonna go to your Shopify site and they're gonna learn a lot more. And again, I think we all do it every day.
Speaker 3:Absolutely yeah. So I think it goes hand-in-hand. A lot of synergy in there, but there's also some downsides. Right now it's only US-based entities, so you need to be registered in the US with your Shopify business. Then obviously you need to have a professional set-up account, a central set-up account on Amazon. So you need to go through the whole approval process there. And I think the biggest drawback and that's where merchants really need to see if it makes financially sense for them to go that route is it right now it only works with Shopify payments.
Speaker 3:No, shopify payments is the standard payment gateway that Shopify offers with every account. That might not work for every brand, Depending on what you're selling. You might not be qualified for that, so you have to go out and find another payment gateway processor to do so. And also, shopify payments is not the cheapest in the game. So if you have high volume, bigger brands might go there and look for a cheaper payment gateway processor. Then it would not work with Amazon Prime anymore. So you really need to see how does that fit in there and how do your numbers look like? Because, as we know, amazon is not a cheap way to sell your products and, specifically if you have products with a very small profit margin, then you need to do the mask to make sure that you're still making money. At the end of the day, that's a great point.
Speaker 2:I didn't realize because I knew Shopify has a bunch of different payment methods, payment gateways that are available when you're setting up your account, but you have to use the one that is compatible with Amazon. It sounds like I didn't know that. That's good information, so pretty interesting. But again, I know that there's some like oh you guys, you're just trying to sell more Shopify or more Amazon, we're not. I'm trying to say look man, I've been in the business for a long time and I've had my own e-commerce site and getting traffic is everything and getting new customers and what's my cost to acquire a new customer? And then I go to Amazon. It's the same thing. There's a lot of traffic there, but you gotta have them raise their hand.
Speaker 2:If you could play them both together and you could wind up getting new customers to your direct to consumer site while you're building your volume on Amazon, it's a great, great thing. So again, I wouldn't hide from Amazon. I would definitely embrace Amazon. I wouldn't not have a Shopify site. I think without the Shopify site you're kind of half a brand. You really need to tell your story and you really need to connect with your customers and don't just leave it to Amazon to do that. That's your responsibility as a brand owner. So I would do it for sure.
Speaker 2:But going to the logistics part of it, the multi-channel fulfillment with Amazon, I believe, has become so important. If, again, this is just me, but if I was a Shopify seller, I would leverage the inventory I have up at my FBA fulfillment centers and leverage Amazon's shipping rates, Although there's a cost for them to do the pick, pack and all that. Whenever I look unless it's US mail Going in a very kind of small flat pack Amazon beats me every single time. No matter what I try to do to negotiate better prices with freight carriers on my side, their rates, even with their markup, is better. So the fact that they could pick and package now I don't have to have people picking and packing my products and wrapping up and they're gonna ship it in a brown box. They're gonna be responsible for the delivery to me. I mean, I think they're probably the best three PL out there. What, what your thoughts cost on that?
Speaker 3:I would break it down to a specific business. So, what you do, I would not generalize and say everything works best with F, amazon, fba. There's other three PL providers out there which have meanwhile logistics that are very fast. But I think one of the reasons and that's just me is why this kind of marriage between Shopify and Amazon now has become reality is that I think Shopify started about I don't know two years ago to build up a full fulfillment network on their own and that didn't go well, so it has become very, very quiet around. This topic was in Shopify, so I think they just, instead of reinventing the wheel for okay, let's go and Work with Amazon, because they have the fulfillment there, they have the network they have to warehouses and so on, so forth. So there is definitely a benefit in there. But it might be that you're in the business where you need to pack your stuff yourself Custom made products, for instance, might be something like that.
Speaker 3:You can't be there for sure you can't give it to a warehouse because it's custom built and there's a lot of business out there were exactly doing that. Or just products that you cannot hold in a warehouse because of whatever your whole logistics is behind your product. To really break it down to the business that you run and look if it gives you the benefits, and the benefit for the customer is clear. It's overnight shipping, one to day shipping, the returns, it's seamless. You don't have it on your list, you leave Amazon to do it. So a lot of benefits there. But again, I would not generalize. Look what your business needs and then go class.
Speaker 2:I'm glad you said that. I mean I was too, too bold in my statement of FBA only. But you're right, if it's a custom product and you can't have it there or it's a bill to order type of product, I get it for sure. For the mass type of product typical, you know, products that you know are smaller to even even quite larger FBA is definitely a good choice. So it didn't mean to generalize, but you're right. You know, I think I've definitely met some, some brands that are built to order or they get them together before they go out and it's hard to stock that up at Amazon. But their freight rates are so good in general, again, outside of US mail and even with some of the mail there better. But I just I haven't found it better. Like I look at UPS and FedEx, I look at one tooth. You know, you know ground shipping. It's shocking. I hate freight because it costs so much, but they're, they're better than most.
Speaker 3:That's true here so so what?
Speaker 2:what other tips and tricks you talk about on the Shopify side of the house, and how? Maybe it would relate to Amazon.
Speaker 3:I basically, with this new solution, a lot of the tips that I gave in the past are sort of gone, because I was saying use Amazon as one of the sales channel. You should not Specifically only focus on one sales channel. There's so many platforms out there, so many sales platforms. If you want to be successful in your business, you need to be on most all of these platforms depending on your business, because there's traffic and you said before traffic is important. There's traffic Everywhere on the interwebs. You need to just tap in and find your customers on the platform they are on.
Speaker 3:Now pretty much everyone is on Amazon. So again, you want to build up your brand on Shopify. You want to get the customer data and keep the customer data for your marketing on Shopify. I think that's the core goal of every market here and sales person out there is to get the customer data to continue selling to them, lifetime customer value and so on, so forth. So without an email address, you're still lost and you won't get that from Amazon. On the other hand, you want to give the benefit that, once you have this, give the people the chance to check out with Amazon Prime, get the free shipping and so on, so forth.
Speaker 3:So all of that plays together and in building a brand and I think, basically saying you need to be Good on Shopify, you need to be good on Amazon to really make it work, which is a problem for smaller businesses because Amazon is a huge universe. Shopify is on the way there. They're adding more features by the day, so it's not as easy, specifically with Shopify, like it was six, seven years ago, where you could just hop on the platform and throw a product up there and Start selling something. You still can do that, but if you want to build a business, not a side hustle, if you want to build a business, then you need to treat it as a business and tap in every what do you need? Every feature they have, and then it can become very complicated.
Speaker 2:I'm so changing the subject a little bit and thank you for that. I noticed you were a clavio expert and is that you got into clavio the email provider because of the integration with Shopify? Is that how that happened?
Speaker 3:How does that I?
Speaker 2:mean, I used to use it before. They were part of Shopify and then we went on to HubSpot and some other stuff. But what do you like about clavio? Is it that powerful?
Speaker 3:It is that powerful. Clavio was built for e-commerce. So I mean there's a ton of other email marketing systems out there you have MailChimp and so on and so forth but they were not built for e-commerce. Clavio was from the get-go built for e-commerce and they had, from the start they had a very deep integration into Shopify. Now, obviously, shopify has invested in Clavio, so they're sort of part. It's not the same company, but they have a lot of shares in there and integration is just so close, so nightly knitted together, that it just works the best way possible that you can have. So I don't think I mean you possibly can do, but I would always recommend to use Clavio and Shopify if you want to do email marketing.
Speaker 2:For the common store owner. Is Clavio easy enough that the store owners can use it, or you find that you're having to do it for them?
Speaker 3:No, it's easy enough to use it and there you start with the basic integrations. You start with your flows, ad campaigns and so on and so forth. But it's very straightforward, to be honest. And when it comes to email marketing and I'm a big fan of email marketing, I'm doing this for 20 plus years Once you know the basics how do you do your segmentation and so on and so forth it becomes sort of straightforward to work with Clavio. It gives you just all the tools that you need and, again, it works very, very close with Shopify. So you pull all the data that is in Shopify, from your orders, from your customers, right into the email marketing system and with that you can obviously generate very personalized emails, and that's what, at the end of the day, it is about. People want to have personalized emails and Clavio gives you that opportunity.
Speaker 2:Well, free advertisement for Clavio. But I was just curious because I've used so many different systems and I just I see these guys just getting closer and closer together. And also, you know your experience with Google. We do Google and we do social media advertising. But have you been doing much Google advertising pushing to Amazon, or is it almost all to Shopify? What have you been seeing going on out there?
Speaker 3:I personally was driving, or I'm driving, everything directly to Shopify. Obviously, Google shopping is a big part of that. And, Mr Google Merchant Center, you link basically your product feed from your Shopify store directly into Google shopping and it brings you all the way back there. So it's a very close integration there works very well and the conversion rates, if you do Google shopping right, are relatively high because Google shows exactly the product, what people are searching for in Google. So it can't get better than that. It's not that easy to do the setup. Obviously, all the products need to be approved and Google shopping and so on and so forth. And then you can go one step further and see okay, what other kind of marketing activities on Google ads for instance do I want to do? Do I want to do remarketing campaigns bring people back to the store if they have been there before. Search campaigns, performance max campaigns Again, Google has a lot to offer when it comes to their marketing tools.
Speaker 2:What I noticed with new stores. When you start trying to market on Google for the first time, it's not super easy to get your store set up, to get everything set up at Google. Do you find that like they give you a hard time about things? They audit your site, maybe they block you sometimes from doing it? I mean, maybe we just did it wrong, but I didn't think it was easy.
Speaker 3:You need to go with your products through a sort of approval process and obviously there is a automatism behind that, so an algo behind that and they might disapprove your products. Obviously, google has certain guidelines and requirements and rules about which products they sell or they show on Google shopping and, depending if you do it right or not, they will not be approved. So the initial approval process in Google Merchant Center might be a bit not complicated, but just cost you some time to get everything right. Once that is done, it's basically smooth sailing. Then there's not many problems.
Speaker 2:For us it was a setup. It was trying to get the products approved. They were disapproving a lot. We had to keep on going back in there. It was definitely something we could have used your help with at the time. We figured it out, but definitely I lost some hair, which you can see, and so sorry to stray off into those areas.
Speaker 2:Although this is the Amazon show, I just think that Google has become much more important for Amazon sellers these days as it is for Shopify, and I do think that whoever is going to be marketing, if you're on both platforms, you definitely try to test both and see what the conversion rates are, because if you're going to get 8% to 10% back from Amazon, you might find that you're better off advertising on Amazon.
Speaker 2:The thing is Amazon gets the customer. You don't own the customer, but if they register for your product, you'll get the customer. If they don't register for the product, hopefully they like your brand and they come over to your site. So I would definitely try that the best I could, and also with Amazon, there's a lot of testing that you could do to try and continue to enhance your conversion rates. I'm sure a lot of this is available on Shopify too, but on Amazon you could always, always, always be testing and trying to increase your conversion rate without it interfering with the sales of your business. So it's not a bad place to test products and try new things, as long as you have some kind of a goal of ultimately saying I don't care where the customer buys, as long as they're buying and they're happy. And if it's a subscription product, I'm the happiest because they're going to buy over and over again. And if Amazon could reduce my cost to acquire new customers, I'm thrilled about that.
Speaker 3:Yeah, I think our omnichannel strategy is the most important thing. As a starter in e-commerce, as a solopreneur or site hustler, it might be overwhelming, it might be difficult to find the right way through all these different platforms, through all these different features that are out there, but unfortunately, at the end of the day, you have to play with all of them because, as I said, you don't know where your customer is and you want to be there if they look for you.
Speaker 2:And the problem is with Amazon. You're talking about $610 billion. $615 billion of merchandise gets sold through Amazon in a year, and there are brands that you've never heard of, that are just beating the heck out of brands that we all grew up with and know quite well and they've made a huge business for themselves and they're Ultimately eating and stealing your share. So you kinda need to be there as a defensive measure. Sometimes also, I guess there's the exclusivity that people might want to keep with their own site, but I see some great brands doing a great job trying to Keep exclusive products on their site, mass market products on Amazon, and they use them both well together. So you know I'm for it. But question I brought up subscription. I mean a Shopify. You can do subscriptions, can you?
Speaker 2:Absolutely sure so to me that that's such a big deal. And I look at the products we sell and, again, if I could do it all again, I would never sell one off. So we sell something that either has accessories or something that you use over and over again, like coffee. You know we buy coffee. What you're buying from a Shopify site, you're buying from Amazon. We basically have it on autopilot. We know like every month couple bags come in and it just keeps on going.
Speaker 2:We do that with a bunch of staples that we use, but Things like air purifiers, the filters, you know you put them on a subscription basis and you can always modify it. But that, to me, is the value of acquiring a customer. The one and done is really tough is unless you're gonna make a fortune on the first sale. But if you want to have this annuity, this ongoing business and building it, a subscription business where products that need to have accessories to make them more interesting give you more features, is a big deal. And you know, I do think you could do both on Shopify and on Amazon. So Any comments on that at all.
Speaker 3:Your hundred percent right. If you find the golden grail of having a product that you can use or that you can offer as a subscription offer, then you're very well off. Please do not start to sell a coffee subscription. That's a commodity. That's completely. You will not succeed there. So, whatever is a commodity, don't go that route. Supplements can be a great business, but it's a complete overcrowded market. So you really do think and find your niche. If you want to go that route and find a product that's not everyone else is already selling as a subscription business. Other than that, subscription businesses are great. Shopify offers a ton of really good subscription apps out there. I had a few of suppliers or developers of apps on my own podcast can go there and have a listen. So it's a good business if you have subscription. That's true.
Speaker 2:Yeah, and accessories like so, if you're, if you fall in love with the brand and you love the core product and there are other things. So recently I bought an instant 360 go. It's like a little sport camera and it's super cool when you could buy it and it has everything you need to use it. But because I really enjoy the product Every every few days of getting an email from instant 360 and it's got another accessory or another cool way to use the camera and for me, you know the lifetime value, you know for anybody that loves the product, is much more elongated by having all these cool accessories. So it's not like I'm buying film, I'm buying another stand, another holder for another case for it and you know I'm sure there's 10 or 15 different products are going to buy for this thing over my time using it. So it's pretty cool. I recommend that to everybody accessories, accessorize. So with that I know we sound like the Shopify, amazon. We love it, we love it.
Speaker 2:There's definitely the things that are complicated about it, the things that get you Upset and get you frustrated, but If you take your time and you learn how to navigate and you stay with it and you work with people like Klaus, like our company and Phelps United, we're here to help you Navigated, but it's think about being able to start a business without having to open up a store. You could do that with Shopify site and by selling on Amazon. It used to be that it would cost you hundreds of thousands of dollars I mean back in the early days of Internet. It costs us millions of dollars to create an e-commerce site that has One tenth of the functionality that Shopify site has already built into it. Today, I mean, you could do so much out of the box with Shopify for like no money, very low amount of money. Amazon also small fee you pay to be a part of it and you have this whole world of traffic.
Speaker 2:So I think for entrepreneurs coming up, people that want to start their own business, people that are creatives, that wanna build products and sell them, the platforms available on the opportunity to sell is better than ever before. So I just you know I'm a creative at heart and I love great new products and figuring out ways to sell them. I'm sure you're the same way. Close.
Speaker 3:Yeah, I am, unfortunately, but I'm in the core. I'm in a market here, so I do marketing for a very long time and, as you just said, you're buying 50 more accessories for your insight cam there. That's the bad people, like me. Marketing makes you buying more, so I have to apologize for every market here on the show.
Speaker 2:We have to add some value. So well with that any any last words for audience today On the Shopify Amazon team up.
Speaker 3:Only tried out. Tried for your business. Have a look at the numbers of the figures, have a look at the conversion rates. I'm sure it will have a positive impact on your business. So, as always, when it comes to business, there's only one way to find out try it out, try it and if you get stuck, Call Klaus, call felt United, and so class of people want to reach out to you how we're going to get out of business.
Speaker 2:I'm going to reach out to you how and what's the best way to do it.
Speaker 3:To ways either go to close louder dot com or search for e-commerce coffee break podcast. I'm pretty much very transparent in the interwebs. You will find me on every platform, from LinkedIn to Facebook, instagram, tiktok. So just search for e-commerce coffee break. You will find me there.
Speaker 2:Super with that. Thank you so much for joining us. I really enjoyed talking to you and I love talking about e-commerce, so thank you very much.
Speaker 3:Thanks, so much was fun, have a good one.