Planet Amazon Podcast
The Planet Amazon podcast addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. All the discussions in this podcast will be from our and our guests' perspectives, always considering how to successfully manage brands on the $600+ Billion Amazon marketplace and the other eCommerce platforms. This podcast is a must for all brands selling or looking to sell on eCommerce marketplaces. Adam Shaffer, eCommerce Marketplace Evangelist and a veteran/leader in the eCommerce industry, hosts Planet Amazon.
Episodes
29 episodes
The PRFAQ Framework: How Amazon’s Secret Weapon Can Power Your E-Commerce Strategy
In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity.Originally created at Amazon, the PRFAQ (Pr...
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Episode 29
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29:46
Building Business Resilience through Financial Strategy
In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success. Matt masterfully navigates the financial labyrinth of Amazon and other e-commerce p...
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Episode 28
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37:21
From 1P to 3P: Navigating Amazon's Selling Paths
Navigating the complexities of transitioning from Vendor Central to Seller Central can be daunting, but it's a journey many brands must take for better margins. In this episode, Noah Wickham, our expert guest and Sales Director at My Amazon Guy...
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Episode 27
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49:43
Empowering Amazon Sellers Through Financial Freedom Strategies
Unlock financial freedom with our latest episode featuring financial guru and best-selling author, Mark Willis. You won't want to miss Mark's fascinating transition from navigating the economic turbulence of 2008 to pioneering new financial str...
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38:29
Unlocking Amazon’s European Potential: Strategy and Success Stories
Ready to unlock the secrets of international Amazon success? Join us as Alex Karagiannis, founder of Lezzat and seasoned Amazon FBA seller, reveals the intricacies of scaling your Amazon business from the US to the bustling European markets. Fr...
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Episode 25
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41:57
Amazon Wholesale: Todd Welch's Proven Methods to Boost Amazon Sales
Unlock the secrets to thriving in the Amazon marketplace with insights from Todd Welsh, the visionary CEO and founder of Amazon Seller School. Discover Todd’s inspiring journey and the mission driving his educational platform, designed to guide...
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48:36
The Marketing Mix Revolution: Navigating a Cookie-Less World
Can you imagine a world where traditional marketing rules no longer apply and user privacy reigns supreme? Join us on Planet Amazon as we sit down with Jeff Greenfield, CEO of Provalytics, to unravel the complexities of digital marketing in a c...
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Episode 23
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43:14
Increase Your Profits: Recovering Lost Revenue on Amazon FBA
Did you know that overlooking Amazon FBA reimbursements could be costing you up to 3% of your revenue? Join us as we chat with Alex Ryan, co-founder and CTO of Refundify, who shares his expertise on ensuring Amazon sellers recover every penny o...
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Episode 22
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34:43
AI Transformation on Amazon: Adapting to the COSMO Algorithm Era
Neil Twa, CEO and co-founder of Voltage Holdings joined us in this riveting episode of Planet Amazon. Discover how Neil transitioned from product flipping to mastering Amazon's demand capture, utilizing his expertise from prestigious roles at S...
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Episode 21
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42:54
My Amazon Guy, Steven Pope. Amazon's strategies on Branding, Image Optimization, and PPC
Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales. Discover how Steven’s multifaceted background as a reporter, marketer, and educat...
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Episode 20
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46:46
Thriving on Amazon: Dan Brownsher’s Path from eBay Reseller to Marketplace Maestro
Ever wondered how to crack the code of Amazon Marketplace success? Join us as we sit down with Dan Brownsher, the mastermind behind Channel Key. Starting from humble beginnings selling men's accessories on eBay, Dan’s journey is nothing short o...
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Episode 19
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43:55
From Military Service to Amazon Success: Andy Craig’s Expertise in PPC and Product Launches
In this episode we are joined by Andy Craig, an Army veteran who's conquered the Amazon marketplace with his agency, Adhabit. Andy delves into his agency's tailor-made strategies that help clients shine in a crowded marketplace. Discover the ar...
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Episode 18
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42:14
Maximizing Profits on Amazon: Hymie Zebede's Blueprint from $3M to $24M in Sales
Unlock the full potential of your Amazon business with expert insights from Hymie Zebede, who skyrocketed a brand's revenues from $3 million to an astonishing $24 million. In this episode of Planet Amazon, we're pulling back the curtain on the ...
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Episode 17
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45:56
Amazon Entrepreneur's Guide: Innovations, Advertising Tactics, and Selling Success
Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success. From his initial step into the competitive world of Amaz...
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Episode 16
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47:15
Winning Appeals and Protecting Your Brand on Amazon
On this episode, Ben Smith from Seller Candy promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind...
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Episode 15
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37:52
Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips
Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat, Lesley shares her wealth of knowledge and practical tips, from her impressive ca...
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Episode 13
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40:36
Turbocharge Your Global Sales: Breaking into the European Amazon Market
Ready to conquer new horizons with your Amazon business? Unravel the mystery of international expansion with our esteemed guest, Piero Perera, the Strategy and Growth Account Manager at AVASK. We promise you an episode brimming with insights an...
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Episode 12
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47:06
Leveraging Amazon and Shopify for E-commerce Victory
Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic part...
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Episode 14
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32:44
Beyond Online Selling: A Fresh Perspective on Amazon Strategies
In this episode, we are joined by James Thompson, a managing partner at Equity Value Advisors, and a veteran Amazon strategist who has helped brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important con...
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Episode 11
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48:42
Safeguarding Your Brand on Amazon: Trademark Insights and Strategies
Have you ever wondered why a trademark is your golden ticket to success on Amazon and how to effectively navigate the Accelerator program for early access to the Amazon Brand Registry? Janet Moreira, our guest from Caldera Law, joined us in thi...
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Episode 10
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39:22
Amazon FBA Wisdom: The Journey of SmartScout Founder Scott Needham
We welcome the bright mind of Scott Needham, founder& CEO of SmartScout and host of the Smartest Amazon Seller Podcast, on our show. In this episode, we delve into his fascinating journey from starting a humble reselling bookstore with his ...
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Episode 9
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38:50
Conquering Global Marketplaces with Effective Amazon Advertising Strategies
In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the ...
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Episode 8
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46:10
From Conference Rooms to Amazon: The Joan Workplace Management Experience
In this episode, Gent Nemani from Joan by Visionect, shares his experience of how this B2B company has successfully managed channel conflict and pricing by entering the Amazon world with their revolutionary Joan conference product line.
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Episode 7
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31:32
A New Alternative to Connect Amazon Brands with Customers
In this episode, Juha Mikkola, founder of Usko Privacy, explains his revolutionary idea of connecting Amazon brands and sellers directly with their customers. This is a new way of doing off-Amazon advertising where the customer agrees to get co...
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Episode 6
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31:58
How HPE Aruba Networking Uses Amazon to Sell Commercial Products
In this episode, we're joined by Andrew Dragotta and James McMath, from HPE Aruba Networking, a worldwide channel-led organization, to discuss how they successfully leveraged the Amazon marketplace to sell their commercial products, particularl...
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Episode 5
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44:19