Contributors

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Adam Shaffer

Adam Shaffer

President, Phelps United LLC

Adam is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. With over thirty years of industry experience, and the unique ability to manage large organizations and startups, he has been responsible for successfully managing and driving growth at some of the largest publicly traded IT Solutions providers.  He has found success helping Amazon sellers scale their eCommerce channel as part of their overall brand strategy through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest eCommerce site in the world. 

https://www.linkedin.com/in/adam-w-shaffer/

Guests

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Alex Ryan

Alex is a Software Engineer who applied all his knowledge to develop Refundify, a profit-boosting service dedicated to helping Amazon sellers recover lost revenue from discrepancies in their Seller Central accounts.

Utilizing proprietary algorithms and a team of ex-Amazon reps, Refundify excels at identifying and claiming FBA refunds for issues such as damaged inventory, lost shipments, overcharged fees, and more. Operating on a commission-based, no-win-no-fee model, Refundify ensures Amazon FBA sellers only pay after they receive money back, allowing them to increase their profits effortlessly.

https://www.linkedin.com/in/alex-r-95246a193/

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Andy Craig

Andy is an Army veteran turned Amazon entrepreneur from Detroit. After diving into Amazon in 2020, he quickly transitioned from launching products to founding his own ads agency in 2021, Adhabit. He is passionate about leveraging Amazon’s platform to help brands grow, and he loves sharing what he’s learned. Off the mic, he's a husband and father of two, enjoying every moment of that journey.

https://www.linkedin.com/in/theandycraig/

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Ben Smith

Ben Smith is a seasoned professional with a deep-rooted passion for eCommerce, Amazon, and online business growth. His journey began in 2016 when he entered the world of Amazon by working with a prominent reseller. Starting with fundamental tasks like pick, pack, and prep, Ben quickly recognized opportunities for growth. He took the initiative to establish an eBay business, successfully generating over $50,000 in revenue within just eight months, all while burning the midnight oil after his regular 9-5 job.


Eager for new challenges, Ben transitioned into a role combining brand management and sales. He took charge of an Amazon brand that achieved substantial monthly revenue in the mid-six figures, further expanding his expertise. Ben's knowledge continued to grow through his time as an Account Manager at ecomDNA (now acquired by AMZ Clever), where he honed his skills in PPC, account management, and strategic planning.

https://www.linkedin.com/in/skipwithben/

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Claus Lauter

Claus Lauter is an entrepreneur with over 20 years of experience in eCommerce, SaaS, and marketing. As an official Shopify & certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. He was named one of the Top 20 Shopify Experts to follow in 2022. Claus is the producer and host of the Ecommerce Coffee Break Podcast, voted as a Top 20 Shopify Podcast on Feedspot. He has started and grown businesses in the USA, Germany, South Africa, and Singapore, and is a true enthusiast of entrepreneurship and digital marketing. As an avid traveler, he has visited more than 60 countries and lived on three continents.

https://www.linkedin.com/in/clauslauter/

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Dan Brownsher

Dan Brownsher is a national thought leader in Amazon retail strategy and emerging e-commerce trends. He is a commentator on Amazon practices, policies, and technologies as well as a sought-after opinion source for media, quoted by Bloomberg, Forbes, MSN.com, LA Times, Reuters and key specialist trade and business media outlets across the country.


Brownsher has spoken on panels, at tradeshows, conferences and industry think tanks and is President, CEO and Co-Founder of Channel Key, advising everyone from multi-million-dollar corporations to fast-paced entrepreneurial start-ups on how to navigate the complex landscape of Amazon retail, and the broader world of e-commerce in general.

https://www.linkedin.com/in/dan-brownsher/

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Hymie Zebede

Hymie has 12 years of experience in creating and growing brands on the world's largest e-commerce platform. He has a proven track record of building Amazon businesses to $40M+ per year, from scratch, using his expertise in Amazon Seller Central, new business development, and performance motivation. In addition, he has a Top-level understanding of the art and science of the Amazon.com algorithm.

His mission is to help sellers and brands grow on Amazon fast by providing them with strategic guidance, coaching, and partnerships. He has successfully launched and scaled multiple 8-figure stores across various categories and markets and helped hundreds of clients achieve their goals.

https://www.linkedin.com/in/hymiezebede/

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James Thomson

James Thomson is the Managing Partner of Equity Value Advisors, advising brand executives and investors that are seeking guidance on how to accelerate ecommerce revenues, and to align ecommerce and physical retail distribution and pricing strategies. Formerly at the managed services agency Buy Box Experts, James was the Chief Strategy Officer helping brands sell over $3B online, as well as supporting private equity investors with portfolio brands sold on Amazon. He also served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and retail banker.

https://www.linkedin.com/in/jblthomson/

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Janet Moreira

Janet Moreira has more than twenty years of experience counseling clients in the areas of trademarks, domain names, and copyright and specifically, U.S. and international trademark portfolio counseling and management, trademark clearance, trademark and copyright prosecution, maintenance and enforcement.  With Janet at the helm, Caldera Law is proud to be a vetted law firm provider in Amazon's IP Accelerator program designed to assist brand owners with Amazon Brand Registry through its Maven® Trademark Registration Services.

Janet has extensive experience with the creation and implementation of trademark and branding strategies and action plans to maximize value and protection – domestically and internationally.  She has longstanding and meaningful connections with counsel around the world to facilitate worldwide product launches through coordinated efforts.

https://www.linkedin.com/in/janetmoreira/

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Jeff Greenfield

Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-driven attribution as the co-founder and CEO of Provalytics, which is a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

https://www.linkedin.com/in/jeffgreenfield/

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Juha Mikkola

Juha Mikkola, a serial entrepreneur, is the founder of Usko Privacy. Usko allows users to view, analyze and monetize their Amazon purchase history completely securely. Previously, Juha founded Wyncode Academy, the largest coding and digital design educator in the Southeast. An awarded community leader, Juha was selected as an Endeavor Entrepreneur in 2015 and won the South Florida Business Journal’s H. Wayne Huizenga Startup of the Year Award in 2016. He served as the Beacon Council’s Tech Committee Chair in 2021. Juha's deep network, experience with technology, and understanding of consumers is key to launching the revolutionary data monetization tool, Usko.

https://www.linkedin.com/in/juhamikkola/

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Kusha Karvandi

Kusha Karvandi is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses.

With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding.


His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.

https://gokazam.com/

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Lesley Hensell

Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade.

A lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses

https://www.linkedin.com/in/lesleyhensell/

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Mark Willis

Mark Willis, CFP® is a man on a mission to help you think differently about your money, your economy and your future. 

 

Mark is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author, and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.  Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and to create tax-free income in retirement. 

https://www.linkedin.com/in/marklakegrowth/

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Matt Putra

Matt Putra is a veteran Chief Financial Officer with a proven track record of scaling, transforming, and financing small and medium-sized businesses. As an accomplished Fractional CFO specializing in e-commerce companies and agencies, Matt brings invaluable financial expertise to the table. Currently, he is a Fractional CFO for EightX, a company specializing in predicting the pattern, future, and profit for businesses in any industry.


His impressive portfolio includes successful collaborations with Tru Earth, The Turmeric, and Lusomé, where he played a crucial role in ensuring their financial prosperity. Beyond his role as a Fractional CFO, Matt also serves as a Co-Owner, CFO, and COO at Keep Nature Wild, showcasing his multifaceted capabilities. Matt ensures that businesses not only survive but thrive by exploring unconventional ways to structure deals, offering unique perspectives on collateral, and crafting deal terms that benefit all parties involved.

https://eightx.co/

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Neil Twa

For over 17 years, Mr. Twa has been constructing businesses both online and offline after departing his senior IBM role. Since 2012, he's launched 5+ personal brands, generated 10's of millions in revenues as 8 figures sellers, and assisted in the growth of 1000+ others through consulting, coaching, and mentoring alongside partner Reed and their Voltage team.

As the sole "Shark"-endorsed Amazon FBA growth consultancy, their "As Seen on TV" strategy anticipates market demands and creates brand marketing pull. This approach pinpoints the 5 CRUCIAL breakthroughs sellers need to transform an Amazon FBA business into a direct-to-consumer brand worth more upon sale than during its building phase.

https://www.linkedin.com/in/neiltwa/

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Noah Wickham

Noah Wickham began his eCommerce journey over a decade ago, starting with reselling on eBay and progressively expanding his expertise. Over the years, he has worked with over 400 brands across nearly every industry, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise spans Amazon, Walmart, and Shopify, making him a go-to resource for brands seeking to scale and excel in the ever-evolving eCommerce landscape.

With a passion for building brand and business growth, Noah is dedicated to helping brands become both insanely profitable and hugely successful. Drawing from his experience in private brands, resale, and agency work, Noah's goal is to take mid-market and enterprise brands from million-dollar ventures to billion-dollar powerhouses.

https://www.linkedin.com/in/noahwickham/

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Piero Perera

After years of exploring different industries such as Hospitality, Construction, Logistics and Finance, I now love providing business consultancy for E-Commerce businesses for their expansion needs.

I talk to clients about VAT requirements in each country they want to expand to, whilst delivering a tailor-made service to push each individual business to their success by increasing sales, profitability and brand exposure.

I intend on creating a platform for businesses to be able to ask for help and be relied upon for advise and add value to ambitious companies that want to achieve great things.

I extensively studied Business, Entrepreneurship and Innovation and earned a Masters with the highest score in a dissertation at Royal Holloway University of London.

https://www.linkedin.com/in/piero-perera/

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Sammy Akthar

Sammy Akthar is a former Amazon seller and founder of Regro Media, an Amazon Advertising Agency. Sammy is passionate about everything eCommerce. He founded Regro Media with the mission to help Brands to get the most out of their advertising Dollars. Today Regro Media manage over 60+ Global Brands.

With a Bachelor's degree in Business and Marketing and a range of certifications, including E-Commerce Fundamentals and Selling and Marketing Your Products on Amazon, Gent possesses a well-rounded skill set.

Outside of work, Gent has been involved in various projects, including coordinating filmings of Corporate Videos and working on a TV project focused on EU policies and values.

https://www.linkedin.com/in/sammyakthar/

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Steven Pope

Steven is the founder of My Amazon Guy, an agency with 20-million dollars in annual revenue and 400+ active brands. He is a best-selling author with his book “Amazon Selling Tips.” Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing.

Steven then created My Amazon Guy, an agency with 500+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 4 Amazon Brands: Momstir & Age of Sage, HOLSTIT, and Steven-Pope.com

https://www.linkedin.com/in/steven-pope/

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Todd Welch

Todd Welch is a passionate entrepreneur whose journey in the Amazon marketplace epitomizes resilience, evolution, and success. From humble beginnings, flipping finds from Walmart and Goodwill, Todd quickly recognized the potential and scalability of the Amazon platform. Bypassing the routine of retail arbitrage, he began connecting directly with brands and their distributors, ensuring a consistent stock and steady profits. This vision and strategy led Todd to establish a 2,000 sq ft warehouse within months, which then scaled to a 5,000 sq ft facility in tax-friendly Florida by 2020. Through meticulous financial planning, disciplined strategies, and relentless determination, Todd’s operations now report over $300,000 in monthly sales, with an annual trajectory aimed at crossing $4 million in 2023.

https://amazonseller.school/

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